Welcome to the Agents' Section of the ASRA Website!

The Alberta Sports Rep Association (ASRA) is a non-profit association unifying agents and representatives in the general sporting goods industry throughout Alberta and Western Canada.

The Association hosts two buyer markets per year, providing high-profile opportunities for members to exhibit and sell their products to retailers.

In order to exhibit at our Shows, you must be a member.

Please note, the Alberta Sports Rep Show is only open to agents residing in Western Canada.

Only individuals (agents) can become members of the ASRA, not agencies or companies. This means that the membership is non-transferable to other employees of the agency. Should an agent who is member of the ASRA leave an agency, then the agent remains a member of the ASRA, not the agency.


  • Searchable content on the ASRA website - so retailers can search you by agent name, or line carried etc.
  • Services of the Secretariat office and show staff
  • Advertising opportunities


Simply complete the online application form. Once your application is approved, we will contact you with instructions on how to pay the below fees: 

- Annual membership dues: $150.00, plus tax

- Initiation fee (one time only): $150.00, plus tax

Once we have processed your application and payment, you will receive all correspondence sent out of the ASRA office, including your registration form for each show.

We look forward to having you join us as our Show continues to grow, and our retailer list expands.






Member Login:
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Includes access to:
• Update Your Profile
• Retailer Information
• Show Registration