Agents Needed

Company: The Lalonde Group 





Lotto Sport SpA is a global brand distributed in over 110 countries. The Lalonde Group is the Canadian Distributor. The Lotto brand motto is BETTER THAT YOUR BEST. This statement captures the commitment of Lotto with over 200 ATP & WTA Tour Professionals wearing Lotto Apparel and Footwear. Also, there are over 100 Professional Soccer Teams outfitted in Lotto products, these are the two performance silos for Lotto Sport.

Prince is the brand that founded the modern game of tennis and continues to be the industry leader in technology producing premium racquets. Also, renown in the sport of squash, Prince’s innovations are evident in their latest series set to be delivered this fall.

The Lalonde Group is searching for an Independent Sales Agent for Alberta, Saskatchewan and Manitoba to drive brand awareness and sales by building relationships with; soccer retailers and racquet sports retail channels.

Responsible for supporting business development and growth of accounts to achieve sales and profitability objectives. Develop relationships to promote product placement in the assigned channel of distribution. Identifies marketplace opportunities, prospects and engages new customers, prepares strategic sales presentations and responsible for account management.


1.     Oversee strategic marketing and operational initiatives to support business development in assigned channel of distribution.
2.     Work cross-functionally with sales planning and marketing to manage business plans and forecasts.
3.     Represents needs of retail customers with merchandising to ensure account product needs are being met on a consistent basis.
4.     Sell the proper quantity of assortment product that a customer can profitably retail and a quality composition of assortment product to ensure growth in the territory.
5.     Identify new account opportunities in order to meet growth targets, possess a thorough understanding of the marketplace (competitor information, consumer understanding, current/future market penetration, etc.) and help drive forecast accuracy.  During presentation gives leadership and direction by recommending key SKU’s and lifestyles.
6.     Have an organized format on each sales call, covering all important topics - next 90 days, line presentation, supporting key initiatives, writing the order and follow-up.
7.     Initiate, develop and sell to accounts in keeping with the division’s distribution strategies.
8.     Maintain an updated prospective new account list.
9.     Prepare for each customer call-in advance, know what the retailer has on order, delivery update, what is reordering and previous year’s sales history
10.   Plan a conversion strategy that enables a profitable transition from one season to the next.
11.   Advise management routinely of problems and opportunities in the region and offer recommended solutions when management is needed.
12.   Maintain a consistent frequency of in-store visitation to ensure execution of brand presence, visual roll-out/events, driving turn and door volume.
13.   Identify areas of underdeveloped business and formulate a strategy to capture increased market share.

14.   Maintain updated account and sales records as well as analyze and report selling information to company on weekly basis for key accounts.



1.     Bachelor’s degree or equivalent work experience.
2.     5+ years of wholesale or retail experience.
3.     Demonstrated ability to develop strong business partnerships
4.     Motivated, enthusiastic self-starter who can work effectively in a team environment and independently.
5.     Possess excellent oral and written communication skills, time management skills and is detail oriented.
6.     Must understand the marketplace.
7.     Must possess strategic selling and presentation skills and have a professional presence when dealing with customers.
8.     Proficient MS Office (Excel, Word, PowerPoint and Dropbox)
9.     Working knowledge of retail math measurements (i.e. gross margin, turn and markdowns)


Are you interested in this exciting opportunity?

If yes, please contact Rick Lalonde at with details about your agency and other lines you represent.
We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Posted on August 1, 2019

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