About Us

Our Story

The Alberta Sports Rep Association (ASRA) is a non-profit association that brings together agents and representatives in the general sporting-goods industry across Alberta and Western Canada.

ASRA supports its members and the retail community by organizing and promoting three buyer markets each year (Winter, Summer and Fall Shows). At these shows, member agents present sporting goods, clothing, and accessories to prospective retailers, creating opportunities to connect, discuss product lines, and build business relationships.

ASRA is guided by its members. Agent members meet during each show to discuss upcoming show dates, Board membership, and ideas to improve the show experience. Through this collaborative approach, the Association provides a forum for agents, representatives, and retailers across Alberta and Western Canada.